We measure success through key performance indicators (KPIs) such as increased website traffic, conversions, return on investment (ROI), and user engagement. We regularly report achieved results to clients and propose optimizations.
That depends on several factors – industry, current situation, channels, budget, and seasonality. Our focus is not on short-term spikes, but on steady progress that we can explain and replicate.
We do both, but the approach is always the same – whatever we do must have a clearly defined purpose and justification in the context of your goals and market.
That depends on your resources and preferences. Some clients want us to manage the entire process, while others prefer us to optimize only the part that causes issues. We adapt to the structure, but we never step in unless we know exactly where we can add value.
The initial steps include getting to know your product, market, and previous work. We don’t offer ready-made solutions before understanding the context – because a quick start without meaning often leads to a quick end without results.