Lilium

US Car Dealership: How They Earned $237K in Just One Month with Our System

Client

A car dealership in the US that had already generated leads for vehicle sales through Meta Ads and Google Ads platforms. The client was spending €17,883 per month on ads but was only selling a few cars per month, barely covering the advertising costs.

Goal

The primary goal of the campaign was to maximize return on investment (ROI) – not the number of clicks, likes, or followers, but the number of actual customers who came in and purchased cars.

Challenge

Before our campaign, the biggest problems were:

  • Broad targeting without clear focus on buyers with genuine purchase intent
  • High cost per conversion and a low sales conversion rate
  • Disconnection between marketing and sales – leads were lost between advertising and the follow-up stage
  • Lack of funnel tracking and analytics by stages

 

The result: high costs with minimal ROI.

Our Approach: An Advertising System That Brings Real Sales, Not Just Clicks

Unlike most agencies that boast about clicks, likes, or followers, our focus is on what really generates money: how many people actually buy what you’re offering.

1. Reconstructing the Sales Process

We first analyzed the entire process from ad to sale and identified where money and leads were being lost. Then, we implemented a system that tracks every lead from the moment they sign up until they make a purchase. This way, the sales team knows exactly who is ready to buy immediately and who needs further follow-up.

2. Targeted Marketing for Serious Buyers

We fine-tuned the ads to attract only serious buyers – those who already had the intent to purchase. This eliminated useless clicks and inquiries that drained the budget but didn’t result in sales.

3. Smart Campaign Scaling

We scaled the campaign gradually and carefully to maintain its effectiveness and avoid “fatiguing” the audience. This way, we kept the cost per lead (CPL) and cost per sale (CPA) low, even as the scale increased.

4. Closing Gaps in the Sales System

We identified where potential was being lost – slow responses to customers, unprocessed leads, and unclear team responsibilities. We closed these gaps with automation and better organization. The result: more visits to the dealership and more closed sales.

5. Tracking Results by Actual Profit

We established a system that precisely shows which ad, campaign, or channel is driving each sale. This allowed us to eliminate wasteful spending and redirect the budget to ads that truly generate profit instead of likes and views.

Key Components of the Campaign

  • Precise audience targeting: Focus on families, new drivers, and customers with stable incomes
  • Storytelling ads: Emotional messaging of “good old times” with authentic visuals
  • Meta Instant Forms: Short and qualifying forms (budget, vehicle type, location)
  • Full-funnel tracking: Ad → lead form → contact → dealership visit → purchase
  • A/B testing: Constant real-time optimization of audience and budget
  • Bilingual ads (English and Spanish): Increased conversion rate by 39%

Campaign Results

MetricValueExplanation
Campaign Duration30 daysOne month of active advertising
Reach326,273Number of unique people who saw the ad
Impressions1,016,927Total number of ad impressions
Generated Leads604Average of 20 leads per day
Contacted Leads458Leads who responded to the sales team
Qualified Leads286Leads that met budget and credit criteria
Dealership Visits148Leads who visited the dealership
Cars Sold79Conversion rate from leads: 13.1%
Pre-Campaign Budget€17,883Spend before working with us
Campaign Budget€9,79445.2% reduction in spending
PlatformMeta Ads (Facebook & Instagram)Main advertising channel

Conclusion: In just 30 days, the campaign reduced advertising costs by 45%, generated 604 leads, of which 458 were contacted, 286 were qualified, 148 visited the dealership, and 79 purchased a vehicle. The dealership achieved record sales and temporarily paused the campaign due to a sold-out inventory.

KPI Analysis

Indicator Formula Result
Cost Per Lead (CPL) €9,794 ÷ 604 €16.21
Cost Per Sale (CPA) €9,794 ÷ 79 €123.96
Average Sale Price Per Car – $20,000
Average Net Profit Per Car – $3,000
Total Revenue 79 × $20,000 $1,580,000
Total Net Profit 79 × $3,000 $237,000
Campaign ROI $237,000 ÷ €9,794 ≈ 24.2× (2,420%

Key Insights

  • ROI-Focused Approach: Meta Ads were not used for “visibility,” but for actual sales.
  • Lead Quality: 70% of the leads were qualified, and every stage of the sales process was tracked.
  • Bilingual Ads: Increased conversion rate by 39%.
  • Results by the 2nd Month of Collaboration: Sometimes we achieve these results in the first month, and sometimes by the third month – depending on the current processes, market, and sales team.
  • Full-Funnel Visibility: Ad → lead → call → visit → purchase – all measurable and transparent.

Conclusion

By combining a Meta Ads strategy, a restructured sales process, ROI-focused tracking, and a focus on real sales, we achieved results most dealerships would consider unattainable: 79 cars sold in 30 days, 45% lower advertising costs, and a 24× ROI.

If you want to see if your business has the potential to achieve similar results, schedule a free 30-minute online consultation.

© 2025 Lilium Digital