ChatBots are using IA technology to imitate communication with people in digital space. An interesting fact is that they are very effective for marketing and sales of products or services. Around 300,000 active chatbots on Facebook are being used for these purposes. With the latest usage of chatbots, some marketers believe that email marketing is about to..
Social Media Marketing has changed the marketing game and how companies are communicating with their customers. Television, print, radio and other traditional methods of marketing are not irrelevant but them alone are not enough for marketing these days. Companies and agencies need to adapt to the new environment fast. They need to understand that the way..
Social media is the best thing that could happen to consumers. This is the place where they share knowledge, find out about other products, check their reviews in comments sections and see what others are saying about particular product they are interested to buy. Social media enables them to keep up with trends in any..
There are different definitions of Social media marketing and the simplest one is that “Social media marketing refers to the process of gaining traffic or attention through social media sites.” Gary Vaynerchuk (2016) says that:” Conveying your story in 2016 is going to be about light-weight, sharable, micro-content done through social networks and mobile devices..
You might be great at getting visitors to your website, but you need to know that only 2% of web traffic converts to a sale on a first-time visit. This means that you might be getting a lot of traffic, but that traffic will not be converting into sales. That is why we have retargeting,..
This article is intended for online media experts, social and digital media enthusiasts, and bloggers. It has been more than two years since Facebook surpassed Google as a leading traffic source for online media. This moment represented a turning point in the work of online media and at the same time announced new challenges and..